- Capture enquiries and quickly get them into your business
- Direct leads to the right agent based on holiday type or specialism
- Save time by setting up workflows that automate the sales process
- Send your customers pre and post-holiday communications
- Encourage repeat custom with automated marketing
Capture inbound enquiries and quickly get them into your business
As soon leads reach your business, whether that be via a chatbot on your website, web form, or any other way potential customers wish to contact you, with FLG you can ensure they are managed in a fast and consistent manner. At the click of a button, the system gets to work by allocating, prioritising and engaging with leads on your behalf.
FLG can quickly acknowledge enquiries, request any further details you need to progress the lead and advise when somebody will be in touch. This automated process keeps your customer informed and gives them confidence that you have received and are processing their enquiry, significantly improving your chance of winning their business.Learn more
Direct leads to the right agent based on holiday type or specialism
Once FLG has captured a lead, it can be instantly routed to the most appropriate agent based on your preferences. For example, you might want your leads to be directed by department or agent specialism, such as cruises, all-inclusive holidays or long-haul destinations. The system can also check agent availability, annual leave or other absence status, or it can simply distribute leads equally amongst agents - it's totally flexible to meet your travel agency needs.Learn more
Save time by setting up workflows that automate the sales process
Let FLG take the hard work and administration out of new bookings by having standard templates, communications and responses readily available to be sent out automatically, leaving your agents free to impart their expert travel knowledge with your prospects.
As soon as contact is made with your business, it can trigger a workflow to automatically reply with a holding email, ask more questions via text message, send an e-brochure or even schedule for a physical document to be sent out - whatever steps you wish to let automation handle to expedite your sales process.
For example, if a customer wishes to be contacted via telephone, a workflow could automatically set the task, check agents' diaries and confirm the appointment. Or, if a potential customer contacts you via chatbot, it can request key details before handing over to the next available specialist agent on live chat to progress the enquiry.Learn more
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Keep customers informed with pre and post-holiday communications
When it comes to customer satisfaction, excellent service is essential to keep your customers happy and set your travel agency apart from competitors in order to gain customer loyalty. What better way to impress your customers than keeping them updated with useful information and recommendations, both in the run up to and during their holiday?
FLG's automated workflows make light work of keeping your customers engaged with your agency. For example, you could send an email or text message to remind customers about check-in times, transfers, or to let them know about unforeseen delays. You could also send recommendations on places to visit, the best restaurants and must-see tourist attractions, and even promote additional services such as upgrades, excursions or car hire.
After your customers' holidays come to an end, the communication doesn't need to stop there. You could use automation to thank them for their valued custom, invite them to complete a customer feedback survey or share early repeat booking incentives.Learn more
Encourage repeat custom with automated marketing
With automated marketing, FLG allows you to keep in touch with your customers long after their initial enquiry to encourage customer loyalty with repeat bookings.
Whether or not a lead converts into a sale after the first interaction, lead nurturing and automated marketing allow you to engage with your prospects and customers to encourage a long-lasting relationship with your travel agency. By sending relevant information such as holiday inspiration, new destinations, or special offers and incentives, you can effortlessly keep your travel agency top-of-mind.Learn more
According to data from ABTA’S Holiday Habits Report 2017, online bookings have seen a notable increase compared to previous years, while booking in person remains steady and telephone bookings have dropped.
Those that choose to book in person with a travel professional do this for ease, because it gives them confidence and it saves times. The type of people that book in store tend to be from the most affluent households or families with children under five, while over 65s are most likely to book over the phone.
In terms of the devices used for booking holidays, although the PC remains the most popular online booking tool, it has dropped compared to previous years. Tablet bookings have remained steady and mobile bookings have seen a significant jump, due to improvements made in the mobile booking experience and the growth in the use of smartphones.
This insight shows that travel agencies need to be able to capture leads from any source, be flexible in their follow-up approach, make customers feel confident about their booking and allow them to complete it quickly and easily.
Travel Agencies trust FLG to take the hard work and administration out of lead management and automatically follow up on initial enquiries on their behalf. In doing this, they ensure that leads are captured, engaged with, allocated and prioritised in a fast and consistent manner, every time.