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How to manage B2C sales leads

The leads that come into your business can come from a number of different sources.

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How do insurers need to innovate in order to remain competitive?

When you or your team follow up leads in the insurance industry, it’s important to stand out from the competition the best way you can.

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How can I use SMS short codes for sales lead generation?

Mobile phones are a near-ubiquitous tool for communication, which makes SMS one of the most powerful marketing channels available. In this article we look at how you can generate more sales leads using SMS short codes.

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How does sales lead management tie into a sales strategy?

When running a business, you’re likely to have a plan in place to drive your growth and success. Part of this will be your sales strategy.

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Is my lead management working?

The ultimate goal when managing your leads is ensuring that your sales or call centre team is following them up and converting them into customers.

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How do I define my lead management strategy?

When your salespeople or call centre team has the crucial job of following up leads, it’s important to define a lead management strategy.

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Where should your insurance leads come from?

In today’s digital age, insurance leads don’t just come from one place, like via a phone call.

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Do small insurance businesses need sales lead management?

Businesses, regardless of their size, need leads and enquiries to drive their continued growth.

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