What is sales lead management?

Leads represent potential work to a business, and shifting circumstances, team capacity or significant changes within a business can cause a lead to be lost or go cold.

Customer Relationship Management (CRM) and lead management platforms are frequently confused with one another.

Tracking your sales leads is crucial when following up a lead and closing a sale. But there is so much more to know about sales lead tracking and how it can help you and your sales team.

Call centres often draw a lot of criticism from the public, with lots of tales of customers having a negative or frustrating experience, often manifesting itself in customers choosing to avoid interacting with a call centre altogether.

Getting a lead is a key part of the sales process. But the follow up can be what clinches the deal. So how do you follow one up?

Sales leads are critical to businesses of any size, but unless they are nurtured effectively, then the cost and effort of acquiring these leads could be wasted and you could be missing out on converting them into sales.

SMS is a fantastic tool for communication between your business and a customer. But what makes it so important to managing an effective customer sales experience?

Getting a lead is important in sales. But it doesn’t guarantee a sale.