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When you scroll past posts about FLG, you’ll often see a purple heart popping up when staff talk about our customers or our product. That’s because they genuinely love what they do, the customers they serve, and the team they work with – and honestly, that kind of passion is rare.
There’s a real camaraderie: everyone is pulling in the same direction, where the sales team never overpromises, and the implementation team almost always over-delivers.
That’s how the team feels – and it’s fantastic – but let’s put that motto to the test and see if our customers are truly feeling the love too.
We’re going to look at some of the key areas we think really make our customers Love FLG.
Cost-effective CRM solution
Who doesn’t love a great deal – especially when the product actually delivers what you need? Many of our customers are SMEs who don’t want (or can’t afford) the big-name CRMs, but still need the functionality those high-ticket options offer.
At the heart of FLG is a powerful, easy-to-use CRM built for speed, efficiency, and scalability, designed to meet the real needs of your business without unnecessary complexity.
But don’t just take our word for it…
“FLG is cost-effective, and you get real value for money. It’s much more accessible than some of the big CRM names, and at a fifth of the price, it does everything we need it to do. I feel it would improve any business that doesn’t have a CRM system in place.” – William Gibson, Director, First Thought Financial Services
Free implementation
Did someone say FREE? Yes, that’s right – plans include between 7 and 21 hours of expert support to make your implementation a breeze during your first month. And the best part? You choose how to use that time – whether it’s account configuration, API support, training sessions, or best-practice guidance.
Now, you might be thinking: “If it’s free, how good can it really be?” Well, this is where you’ll be pleasantly surprised. Ava, who leads most of our implementations, has earned more 5-star Trustpilot reviews than we can count.
But don’t just take our word for it…
“Ava has been beyond five stars. She has guided me, placated me, made excuses for me, but most of all, has convinced me yet again that FLG is a truly unique company that looks after its clients as we all wish to do. I have been with FLG for several years, and they have always served me well. Ava is a prime example of this, where nothing has seemingly been too much trouble – even me! ” – Milton Firman, The LegalCo
SMS functionality
In fast-paced industries like insurance, where competition is fierce, speed matters. That’s why FLG includes built-in SMS functionality to instantly reach out to new leads. You can reply to an allocated lead in the moment, stay focused, and move seamlessly on to your next action.
Take it one step further with our soon-to-be-released WhatsApp integration, and now we’re really talking. Instant, familiar, and convenient, it’s the perfect way to connect with customers where they already are.
But don’t just take our word for it…
“FLG’s SMS functionality is a key communication channel that’s allowed us to contact clients faster and speed up our processes. This has really helped our efficiency and client response rate.” – Bill Burey, IT Director, Centurion Estate Planning
Intelligent workflows and automation
We’ve already talked about the importance of speed, and we all know that when a potential customer engages with your business, their enquiry needs to be acknowledged right away to give it the best chance of turning into a sale. But what happens if no one’s available to follow up immediately?
That’s where intelligent workflows step in. Acting like powerful ‘sales assistants,’ they automatically follow up with leads on your team’s behalf – keeping conversations moving until someone is free to take over, without compromising customer experience.
But don’t just take our word for it…
“Ultimately, FLG allows us to work more efficiently by helping us analyse capacity, assign tasks automatically, and turn things around as quickly as possible. It has streamlined our processes and saves us time on admin so we can focus more on helping our clients.” – Mat Foulkes, Operations Director, NM Finance
Finally… excellent support
If there’s one thing everyone values, it’s feeling supported. And that’s where FLG truly stands apart. We don’t just provide lead management software; we provide partnership.
Unlike many competitors, our customers aren’t bounced between agents or left chasing faceless support queues. Instead, they build real relationships with us – feeling supported, heard, and confident.
The result? A 4.8 Trustpilot score.
Big enough to deliver quality, small enough to care, that’s what our customers value.
Take their word for it!
“We’ve been using FLG’s lead management system for several months now, and it’s totally transformed all of our processes. The platform is really easy to use and has helped us to bring some much-needed organisation to our working day. As well as the brilliant system, the staff have been outstanding, going the extra mile to understand our needs and objectives. Right from the initial demo, to the onboarding, training, and after-sales support – we’ve always felt valued and supported“. – Jez Regan, JR Lofts,