Customer retention should be a top priority for any business. While it’s always good to have new customers, encouraging existing customers to return and make future purchases is just as important. But you cannot simply sit around and wait for them to return to you - you have to forge a relationship and stay in contact to ensure that there is a higher chance of retention.
Businesses cannot twiddle their thumbs and simply wait for great opportunities to come to them. Instead, you have to search for leads and there are many tactics that can help you to do this. Lots of lead generation strategies will produce at least some leads, but the important thing is proving which ones are the most successful so that you ensure you’re bringing in as many leads as possible.
To say 2020 has been a difficult year is an understatement. That's why this year more than ever, as you start to wind down for a much-needed break, we want to wish you a Merry Christmas and all the very best for 2021.
Understanding your conversion rate is really important so that you can see the percentage of leads that are turning into sales or paying clients. It’s not enough to simply bring in leads if you’re not calculating how many of those are converting to actual sales. So, if you’re unsure where to start, how to calculate conversion rate or how to improve it, we’ve got all the answers you need in this helpful guide.
CRM (customer relationship management) is an essential piece in the jigsaw puzzle of a good marketing strategy. If your business doesn’t have an effective CRM system in place right now, you’re likely to be missing out on an abundance of information that could bolster your marketing efforts, as well opportunities to grow your business.
Lauren joined FLG in 2018 as our Marketing Manager, bringing with her a wealth of experience from her previous roles in the IT sector. Get to know her more and find out what she's been up to during lockdown.