Businesses will frequently use a variety of disparate systems and software packages to help manage various process, from lead management and marketing campaigns to accounting and everything in between.

Additionally, companies are increasingly using lead providers to receive high-quality leads for their business.

Having a platform in place that can integrate all of these different systems across the business can be a huge boost to your company’s overall efficiency and effectiveness.


FLG’s robust integration functionality helps you streamline your business:

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Receive leads directly from your lead providers

If you’re paying for leads then you need to ensure that you’re processing them quickly and effectively. Step one of this process is getting them into your CRM, seamlessly and instantly.

FLG integrates out of the box with several of the UK’s most respected lead providers (with more being added all the time), giving you access to high-quality, relevant leads. These leads can then be processed automatically, acknowledging the acceptance of leads and accurately inputting them into the platform before they’re allocated to users to be followed up.

Use alongside your dialler

If you already use a dialler for your outbound calls, then FLG is the perfect partner for you to create a seamless, integrated experience for your users. We can send inbound leads directly to your dialler queue and even screen-pop active call details up in front of the user once a call is connected.

Your team’s ability to quickly access lead details and easily make contact with them can massively improve their productivity levels - fast access to the right data allows them to handle a higher volume of leads within their working day.

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Connect FLG with over 100 apps

FLG can connect your business with over 100 different software applications and services, with many options to allow your existing systems to integrate with each other, including Buffer, MailChimp, FreshBooks, QuickBooks, G Suite, Microsoft 365 and many more.

Our platform also allows you to analyse and share data from disparate systems throughout your business with ease. Effectively utilising information in this way gives users the necessary tools to offer better support to leads and ultimately increase their conversion rates.

For more detailed integrations, FLG can be tailored to your specific needs using our powerful webhooks and API.

Create essential connections between your software, processes, and partners

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Easily create and connect your web contact forms

With just a few clicks, FLG allows you to create web contact forms that can be placed into your existing website by simply copying and pasting the HTML code.

These forms can be used to capture essential lead information such as name, email and phone number, but also to collect data in any other custom fields. The information collected is then automatically updated in the FLG platform.

Receive leads via email

If you currently receive leads from your lead provider over email, FLG can receive these emails and extract the relevant data required to convert them into new leads in the platform. Leads are then ready to be processed automatically and allocated to the relevant users to follow up.

Capture leads by SMS short code

Short code messages (e.g. text DEMO to 80011) are an extremely simple way for new customers to request more information about your products or services. When a potential customer texts your number, a lead is automatically created in the FLG platform. This triggers the automated process of gathering more details from the customer and allocates the lead to be followed up.

Additional benefits

  • Extend FLG with webhooks and custom plugins
  • Send leads to external partners via email or their API
  • API to create, read, update or delete leads
  • Validate phone numbers and reject invalid leads (requires a third party service)

With the ability to integrate over 100 different apps and systems, FLG can help unify your data and streamline the different processes across your business.

What you get

The 6-in-1 platform for complete customer engagement


Customer contact

Engage with your customers and create personal connections that win their trust by holding conversations through their preferred channel. Learn more


Powerful CRM

At the heart of FLG is a powerful CRM built for speed and scale with a single user view of upcoming customer activities, customer communications, and all the details of allocated leads. Learn more


Intelligent workflows

Keep costs down and maximise productivity using powerful tools that automate contact around appointments and events. Learn more



Connect your software, processes and partners by receiving leads directly from lead providers, integrating with your dialler, and sharing data with over 100 apps and services. Learn more


Marketing automation

FLG comes complete with a range of multi-channel marketing features to connect with your customers and drive engagement from one single place. Learn more


Reporting & analytics

Gain a deeper understanding of your business and learn how to improve it with an integrated custom report builder that gives you a 360° view of your sales process. Learn more