FLG is a powerful, easy-to-use CRM platform focused on workflow to automate and control your processes. Designed to help you manage 100,000s of leads, it can automate the customer touchpoints in your sales process and record every single interaction with them, all in one single place.



Discover how FLG’s CRM helps users manage 100,000s of leads:

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A single user view with all tasks, emails and SMS messages

Each user’s dashboard displays a single, prioritised view of all tasks, activities, email and SMS replies associated to their allocated leads, helping them stay focused and quickly move on to their next action.

Users can filter their dashboard to see tasks scheduled for a particular date, or view past and future activities as required. Where permitted, they can also view other account users’ dashboards.

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A full audit trail of every activity

Tracking activities provides insight into compliance, productivity, performance and how successful user interactions are with your leads. It can also highlight areas where service quality can be improved.

FLG displays all lead activity, allowing you to see what is said and when, the communication channel, automated actions such as status changes, and the users involved in assisting a lead.

Additionally, our Concierge plan allows you to access more detailed audit logs and reports to view granular information on all account activity.

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Push leads to users or allow them to pick up when they’re ready

Not all leads are the same. Prioritise the most important ones effectively by pushing them to users, and allow them to pick up colder leads when they have spare time.

FLG lets you immediately push new leads to users (which can be based on predefined rules such as lead value, user speciality or region), so they can deal with them quickly for the best chance of success.

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A powerful CRM built for speed and scale

Tools for your team leaders

Monitoring activity and being able to adapt to changing circumstances, such as employee absences, can help you to maintain a steady flow of work across your sales team. 

FLG allows team leaders to monitor activity in real time and redistribute tasks to other members of the team when users are unavailable, ensuring leads are not left waiting for someone to contact them. 

Learn more about our tools for your team leaders.


Conditional lead routing

Distribute leads to different teams, individual users, or even refer them to external partners based on your preferred routing options, such as user availability, best-performing user, dedicated team, highest bidding partner or lead location.

Taking lead location as an example, you can associate teams, users or partners with postcodes so that leads will be automatically routed to them based on the address details provided. 


Bulk imports and updates

Adding or updating a long list of leads can be time consuming and distracts your users from more important work. With FLG, users can upload 10,000s of leads from spreadsheets to be processed in the background while they focus on other tasks. They can even export leads, edit them in a spreadsheet, and reupload them to update in bulk.

Learn more about FLG’s bulk imports and updates functionality.


Additional benefits


Your CRM should be easy-to-use, efficient and meet the needs of your business. FLG is a simple 6-in-1 platform focused on workflow to automate and control your processes so nothing ever missed and no opportunity is ever left behind.


What you get with FLG

The complete CRM platform


Customer contact

Engage with leads and create personal connections that win their trust by holding conversations in their preferred channel. Learn more


Powerful CRM

At the heart of FLG is a powerful CRM built for speed and scale with a single user view of upcoming activities, customer communications, and details of allocated leads. Learn more


Intelligent workflows

Keep costs down and maximise productivity using powerful tools that automate contact around appointments and events. Learn more



Connect your software, processes and partners by receiving leads directly from lead providers, integrating with your dialler, and sharing data with other apps and services. Learn more


Marketing automation

FLG comes complete with a range of multi-channel marketing features to connect with leads and drive engagement from one single place. Learn more


Reporting & analytics

Gain a deeper understanding of your business and learn how to improve it with an integrated custom report builder that gives you a 360° view of your sales process. Learn more