Customer relationship management (CRM) is important for businesses that want to manage interactions with both existing and potential customers so that they can create and maintain positive relationships to, in turn, make sales and drive their organisations in the right direction.
A sales funnel describes the ways in which consumers move through the buying process, going from a site or store visitor to a paying customer. It should be used by every business to turn visitors into paying customers - read our article to find out how to create a successful sales funnel.
In any business setting, lingo, buzzwords and informal terminology are used as a way of speaking about complex and technical processes and concepts without having to go into extensive detail. Although applicable to a variety of industries, pipelines and funnels are specific concepts that are often connected to the sales industry, and for anyone that is unfamiliar with the alternative meanings, it can be confusing to hear the terms in relation to sales and marketing.
A business strategy is imperative for any business, big or small, that wants to establish an identity, promote growth, reach set targets and see success. This strategy can help create a clear vision for your business that not only brings you more customers and increased sales, but also assists your employees in their work, boosting productivity.
Identifying your target audience is really important as it allows you to tailor your messaging effectively and optimise your marketing budget, finding the right audience who are most likely to convert.
As the pandemic wears on, the toll on workers’ mental wellbeing continues. Using lessons we have learned over the past twelve months, we explore ways that business leaders can engage their staff and strategies to ensure that both worker wellbeing and productivity is protected in the new normal.