Claims businesses that handle large volumes of information, such as enquiries and form submissions, need to have systems in place that allow them to effectively respond to their existing and potential customers.
As a business owner, you might think you don’t need to implement a system to help manage your sales leads. You might have manual methods such as spreadsheets in place, and this might be enough for the volume of leads you currently have coming into your business.
Text messaging is based on old standards, but SMS is the most popular form of communication in the UK.
Maybe it’s because of its accessibility – pretty much anyone can send or receive a text message on their mobile, whether it's a smartphone or older mobile device. But you might not know about an incredibly useful feature that can be a real aid to sales lead conversion.
There’s a lot to be said for sales automation. Things don’t get forgotten. Your sales people can do things quicker, and more consistently. You satisfy the folks in compliance. But whilst making your sales people happier is great, the simple truth is that it has to bring in more sales. So where should you focus your efforts?
For any business, a crucial part of its continued success is how well it can bring new customers into the business. Upselling to existing customers is certainly useful, as a loyal returning customer is often a business’ best asset. That said, every loyal customer was once a lead persuaded to use your products or services in some way.
It’s always good to follow best practices in every element of business. Following best practices in your sales lead management helps ensure you do things well and effectively to get the most out of your team, generate more sales, and give your business the best results.