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How do you identify your target audience?

Identifying your target audience is really important as it allows you to tailor your messaging effectively and optimise your marketing budget, finding the right audience who are most likely to convert.

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How business leaders can make working from home more productive

As the pandemic wears on, the toll on workers’ mental wellbeing continues. Using lessons we have learned over the past twelve months, we explore ways that business leaders can engage their staff and strategies to ensure that both worker wellbeing and productivity is protected in the new normal. 

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Reclaim your time: the productive workforce

Over the last 12 months, the way in which we work has significantly changed. Due to the ongoing coronavirus pandemic, many of us are longing for our normal routine, and as a result, you may find that you lack the motivation to do ordinary, everyday tasks too. We’ve put together some useful tips and tricks to help you be more productive in your everyday life to give you a greater feeling of fulfilment.

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How to start an email marketing list

Email marketing efforts have been increasing year on year as more and more brands understand the importance of sending emails to target customers. In fact, many businesses see their email subscription list as more important than social media followers because of the high return on investment (ROI) email subscribers can provide.

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A guide to omnichannel marketing

The marketing world has been transformed from what it was just a few years ago. The techniques that were used 10 or 15 years ago may no longer be relevant or effective, particularly as the number of electronic devices that we use on a regular basis increases.

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How to use SMS for business continuity and recovery

Over the past year, it’s likely you’ve had to adapt the way you work because of the COVID-19 pandemic. Although there’s now light at the end of the tunnel with the vaccination programme well underway and a roadmap out of lockdown in place, it may still be a while before things get back to 'normal'. Until then, businesses continue to depend on reliable and instant ways to communicate with their staff and customers in order to keep things going. This is where SMS can be really useful.

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How to spot business opportunities

When it comes to running a successful business, it’s all about seizing opportunities that will help grow your brand and set you apart from your competition. Unfortunately, if you simply wait for these chances to arise, you could end up waiting a long time, so it’s better to go out and grab opportunities yourself - but how can you, if you don’t know what you’re looking for?

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Why you should include SMS in your sales and marketing strategy

Whether you’re trying to gain new leads, market to your existing customers or you simply need a quick and easy way to communicate with them, SMS (text messaging) is a fantastic lead generation tool that also provides a fast, convenient and cost-effective way to interact with your customers.

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