From the moment a lead is received, whether via phone, SMS, email, social media or even chatbot, this is your opportunity to create an immediate connection with them and gain their trust.

Engaging at the first opportunity, and then keeping leads well informed throughout your sales process, makes them feel comfortable and secure in the knowledge that they are being looked after. This enables you to build and nurture a relationship that can turn a lead into a customer.

With automated communication based on powerful workflows, you can ensure that leads are never missed, streamline your entire sales process and keep your potential customers in the loop every step of the way.


FLG helps you connect with your customers in a number of ways:

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Hold conversations with customers through any channel

It’s important that you’re able to engage with potential customers across a variety of different channels, giving them choice and flexibility in terms of when and how they communicate with your business.

The FLG platform allows your customers to contact you via their preferred communication method, and with our powerful built-in automation tools, you can ensure instant and effective communication with every lead, even outside of core office hours.

Auto-responses can help you achieve this by quickly reassuring potential customers that their enquiry has been received, outlining the next steps and even requesting further details before instantly allocating leads to users, ready to be followed up.

GDPR compliance built in

Access to masses of customer data can naturally be a concern for businesses, especially when you want to stay on the right side of GDPR and other data protection laws.

FLG keeps track of your customers’ permission to contact them. Any changes, such as a withdrawal of consent, is automatically recorded with a full audit trail and your users are steered towards the preferred contact method.

What’s more, our platform and database servers are hosted in a secure ISO 27001 certified UK data centre, giving you further peace of mind by ensuring the highest standards of information security.

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Alert users instantly of opens, clicks, failures and replies

The FLG platform allows users to see when a lead engages with emails, such as when they’re opened, read or replied to. It can also prompt users to take action based on this engagement, and immediately alert them if a message fails to send.

This level of visibility allows users to focus their efforts on the leads that are most engaged and likely to convert, automatically nurture those that are not responsive, and test how effective communication is to improve the chances of success.

Create personal connections with customers and win their trust

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Save time and maintain consistency with templates

While personal communication is important when building a relationship with leads, crafting individual responses for every customer interaction is time-consuming and counter-productive.

FLG allows you to create fully customisable HTML email and SMS templates which can be personalised, ensuring that users are consistently communicating the right message to your customers.

Record common call outcomes with just one click

When processing a high volume of leads over the phone, it’s important that your team doesn’t waste too much time summarising the details of each interaction before they’re able to move on to the next call.

By defining the most common call outcomes for your business within the FLG platform, users can simply wrap up each interaction with a single click. This allows them to quickly drive more leads through your sales process and turn them into deals.

Additional benefits

  • Engage with web & Facebook visitors with a Flow XO chatbot
  • Automatically request further details via a link to a chatbot or an online form
  • Forward emails from any email client into FLG using our dropbox
  • Unlimited document storage

It’s important to be able to communicate with your leads through a variety of channels. FLG provides a robust platform that allows you to effectively manage and automate all of your customer contact in one single place.

What you get

The 6-in-1 platform for complete customer engagement


Customer contact

Engage with your customers and create personal connections that win their trust by holding conversations through their preferred channel. Learn more


Powerful CRM

At the heart of FLG is a powerful CRM built for speed and scale with a single user view of upcoming customer activities, customer communications, and all the details of allocated leads. Learn more


Intelligent workflows

Keep costs down and maximise productivity using powerful tools that automate contact around appointments and events. Learn more



Connect your software, processes and partners by receiving leads directly from lead providers, integrating with your dialler, and sharing data with over 100 apps and services. Learn more


Marketing automation

FLG comes complete with a range of multi-channel marketing features to connect with your customers and drive engagement from one single place. Learn more


Reporting & analytics

Gain a deeper understanding of your business and learn how to improve it with an integrated custom report builder that gives you a 360° view of your sales process. Learn more