Being able to reach your customers with fast, targeted and effective marketing automation software is crucial for the growth of your business, to encourage new customers to purchase your products and services and repeat business from your existing customers.

FLG helps you reach your customers through different communication channels, using email marketing automation, SMS and postal mail templates. This can be a huge boost to ensure efficiency and accuracy throughout your marketing activities, so your communications reach the right leads at the right time.


FLG simplifies and streamlines your marketing activity, helping you to:

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Marketing automation software to reach your entire lead list via email, SMS or postal mail

Contact customers and prospects quickly and conveniently, with bulk email automation, SMS and physical letters sent from one single place.

Leads can be segmented into marketing lists by their postcode, product interest, sales stage, renewal date, and more. Personalised templates can then be sent to groups though bulk marketing.

FLG uses premium, enterprise grade delivery routes to ensure that your email and SMS messages arrive at their destination, quickly and reliably.

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Track every email open & click, and drive actions based on events

You need to know how effectively your marketing campaigns are performing. With FLG's marketing automation platform, users can track every opened and clicked email, and receive a report on those that fail to deliver. This helps you monitor the communications that leads have received and engaged with, so you can determine the best way to follow them up.

Different events, such as opening an email or a delivery failure, can also be set to trigger automated actions via intelligent workflows. For example, a lead status could be updated which in turn can trigger a whole new workflow.

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Automatically allocate email & SMS replies to the best user or team

Don’t let your marketing campaign replies sit unread in an inbox. No matter the channel, whenever a customer shows interest, ensure that a user is alerted straight away.

Choose to send notifications to a manager, the user that sent the original message or the user best suited to follow it up. That way, potentially lucrative opportunities can be followed up as effectively as possible.

Taking this approach helps you offer a higher level of service so customers get the best support and advice as quickly as possible, increasing the likelihood of the lead converting into a sale.

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Multi-channel marketing to connect with leads and drive engagement

Personalise every communication

Ensure optimal engagement and make every customer feel valued by merging almost any field from FLG into your communications for a deep level of personalisation.

This could be something as simple as reiterating the type of product or service the customer showed interest in and tailoring your marketing to focus on that, confirming their details, or a whole lot more.


Communicate consistently across multiple brands

If your business has multiple brands for different services, creating consistency across each brand is crucial for making a lasting positive impression on your customers.

FLG automatically tracks which brand a lead has come through to and ensures brand continuity, sending the correct communication templates throughout the customer journey.


Additional benefits

  • SMS is routed through quality, direct connections with UK mobile networks
  • Email costs are included in your FLG subscription
  • Create email marketing automation templates and measure their effectiveness
  • GDPR compliant – prevents marketing to customers who haven’t given consent
  • No third-party email server needed, we take care of delivery.


Being able to communicate effectively with potential customers through different channels is important to give them flexibility and choice in terms of how they want to engage with your business. FLG provides marketing automation based on powerful workflows, which can streamline how you reach your customers via email, SMS or postal mail.


What you get with FLG

The complete CRM platform


Customer contact

Engage with leads and create personal connections that win their trust by holding conversations in their preferred channel. Learn more


Powerful CRM

At the heart of FLG is a powerful CRM built for speed and scale with a single user view of upcoming activities, customer communications, and details of allocated leads. Learn more


Intelligent workflows

Keep costs down and maximise productivity using powerful tools that automate contact around appointments and events. Learn more



Connect your software, processes and partners by receiving leads directly from lead providers, integrating with your dialler, and sharing data with other apps and services. Learn more


Marketing automation

FLG comes complete with a range of multi-channel marketing features to connect with leads and drive engagement from one single place. Learn more


Reporting & analytics

Gain a deeper understanding of your business and learn how to improve it with an integrated custom report builder that gives you a 360° view of your sales process. Learn more