What is sales lead management?

Investing in your business requires careful thought and planning. You need to make sure that wherever you invest will generate the returns you need. Lead management software is one option for businesses to consider as an area of investment, but can it deliver ROI?

Traditional customer relationship management systems (CRMs) were once the answer for businesses to manage customer data and support sales management. But times have changed and while they might be simple and straightforward for some companies to use, for others they are not.

This little spark of sales lead knowledge aims to ignite the fire of your sales team to act rapidly and drive conversion rates to win more business and add more to your bottom line. Online sales leads are notoriously fickle; attention spans, and your window of opportunity, can be measured in minutes. It’s essential that a new lead is engaged immediately.

From train tickets to hotel reservations and flights, the travel sector deals with a constant stream of booking requests and enquiries from customers looking to commute or enjoy a break.

When it comes to controlling the flow of leads through your business, and ensuring that you maximise the likelihood of them converting from enquiries into sales, it is vital that you have an effective process in place.

If your business provides customers with financial services, such as loans or specific advice, it’s likely that a lot of your initial contact will be customers arranging an appointment to discuss their needs with your directly.

Claims businesses that handle large volumes of information, such as enquiries and form submissions, need to have systems in place that allow them to effectively respond to their existing and potential customers.

As a business owner, you might think you don’t need to implement a system to help manage your sales leads. You might have manual methods such as spreadsheets in place, and this might be enough for the volume of leads you currently have coming into your business.