What is sales lead management?

Operating as a small business is a particularly exciting venture. You’ll focus on gradually growing and expanding while you continually bring in new leads and additional staff.

Tracking the performance of your call centre can help your operation in many ways, from checking if lead conversion targets are being hit, to analysing individual progress to determine where improvements can be made.

Ensuring your call centre agents follow effective listening behaviours is crucial when they speak to leads. Showing that they’re listening can make the potential customer feel acknowledged and confident in the agent, while reducing any misunderstandings regarding the information the lead gives.

Every business will in some way rely on leads and referrals to generate new business. These can come from a variety of sources, and businesses need to ensure they are equipped and prepared to deal with them.

Lead generation is of huge importance to businesses looking to grow and sustain a steady stream of work and revenue, and it’s essential to understand where your leads come from and how they are converted from a prospect into a sale.

There are many responsibilities that all staff in a business have to handle each day. This is true for businesses of any size, whether you have a handful of staff, or several large teams.

When your agents are tasked with making a high volume of calls, it can be both frustrating and time-consuming when telephone numbers aren’t valid. When a new lead comes into FLG, there’s a simple way to automatically verify the telephone number.

Chatbots can help you capture more sales leads across multiple channels including your website, inbound SMS messages and Facebook Messenger. They allow you constantly engage with your customers around the clock with consistent communication, increasing the opportunities to generate new sales leads for your business.