Email marketing efforts have been increasing year on year as more and more brands understand the importance of sending emails to target customers. In fact, many businesses see their email subscription list as more important than social media followers because of the high return on investment (ROI) email subscribers can provide.
The marketing world has been transformed from what it was just a few years ago. The techniques that were used 10 or 15 years ago may no longer be relevant or effective, particularly as the number of electronic devices that we use on a regular basis increases.
Over the past year, it’s likely you’ve had to adapt the way you work because of the COVID-19 pandemic. Although there’s now light at the end of the tunnel with the vaccination programme well underway and a roadmap out of lockdown in place, it may still be a while before things get back to 'normal'. Until then, businesses continue to depend on reliable and instant ways to communicate with their staff and customers in order to keep things going. This is where SMS can be really useful.
When it comes to running a successful business, it’s all about seizing opportunities that will help grow your brand and set you apart from your competition. Unfortunately, if you simply wait for these chances to arise, you could end up waiting a long time, so it’s better to go out and grab opportunities yourself - but how can you, if you don’t know what you’re looking for?
Whether you’re trying to gain new leads, market to your existing customers or you simply need a quick and easy way to communicate with them, SMS (text messaging) is a fantastic lead generation tool that also provides a fast, convenient and cost-effective way to interact with your customers.
Customer retention should be a top priority for any business. While it’s always good to have new customers, encouraging existing customers to return and make future purchases is just as important. But you cannot simply sit around and wait for them to return to you - you have to forge a relationship and stay in contact to ensure that there is a higher chance of retention.
Businesses cannot twiddle their thumbs and simply wait for great opportunities to come to them. Instead, you have to search for leads and there are many tactics that can help you to do this. Lots of lead generation strategies will produce at least some leads, but the important thing is proving which ones are the most successful so that you ensure you’re bringing in as many leads as possible.
To say 2020 has been a difficult year is an understatement. That's why this year more than ever, as you start to wind down for a much-needed break, we want to wish you a Merry Christmas and all the very best for 2021.