How we use FLG to onboard customers in 5 easy steps

Getting a lead is important in sales. But it doesn’t guarantee a sale. We explain why you should follow up on every lead.

If your business is dealing with a high number of leads, or even a potentially overwhelming quantity, it’s worth putting software in place to help. Lead management software can help businesses that are struggling to handle a high volume of leads, plus a number of other additional benefits. 

Businesses need a stream of opportunities and revenue in order to survive and grow, with every new revenue pound starting out as a lead. Understanding the process involved when turning a lead or enquiry into a paying customer is therefore vital. A large part of this hinges on your sales lead management, but what exactly is it and why is it so important?