Articles

What is sales lead tracking?

Tracking your sales leads is crucial when following up a lead and closing a sale. But there is so much more to know about sales lead tracking and how it can help you and your sales team.

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Why Customers Don't Like Calling Call Centres

Call centres often draw a lot of criticism from the public, with lots of tales of customers having a negative or frustrating experience, often manifesting itself in customers choosing to avoid interacting with a call centre altogether.

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6 Ways to follow up a sales lead

Getting a lead is a key part of the sales process. But the follow up can be what clinches the deal. So how do you follow one up?

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Why It’s Important to Nurture Leads Properly

Sales leads are critical to businesses of any size, but unless they are nurtured effectively the cost and effort of acquiring these leads could be wasted and you could be missing out on converting them into sales.

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The Importance of SMS Marketing in Managing Your Customer Sales Experience

SMS is a fantastic tool for communication between your business and a customer. But what makes it so important to managing an effective customer sales experience?

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Why Do You Need to Follow up Every Lead?

Getting a lead is important in sales. But it doesn’t guarantee a sale. We explain why you should follow up on every lead.

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How Does Lead Management Software Benefit a Business?

If your business is dealing with a high number of leads, or even a potentially overwhelming quantity, it’s worth putting software in place to help. Lead management software can help businesses that are struggling to handle a high volume of leads, plus a number of other additional benefits. 

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What Is Sales Lead Management?

Businesses need a stream of opportunities and revenue in order to survive and grow, with every new revenue pound starting out as a lead. Understanding the process involved when turning a lead or enquiry into a paying customer is therefore vital. A large part of this hinges on your sales lead management, but what exactly is it and why is it so important?

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