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Tracking your sales leads is crucial when following up a lead and closing a sale. But there is so much more to know about sales lead tracking and how it can help you and your sales team.

Explaining sales lead tracking

Sales lead tracking is the process of determining the source and status of leads in the sales process. It involves monitoring where leads are in the sales funnel and knowing what action to take to move a lead to the next stage and eventually convert a lead into a sale.

For instance, a lead could be in the “interest phase”, where a potential customer has shown interest in a product or service that your offering. Or they could be in the “decision phase” where they are about to reach a final decision to purchase that offering.

Why is it important?

Sales lead tracking is vital to call and contact centre teams whose job it is to follow up leads. It can help them determine which leads are:

  • Hot and have the potential to become a sale
  • Weak and shouldn’t be a priority
  • Going cold, so action should be taken quickly

Without a lead tracking strategy, it’s difficult to understand the status of a lead and forecast sales. As well as determining where leads are in the sales funnel, by using one you can know things like:

  • What leads are strongest and weakest
  • Where leads have come from and when
  • How leads might prefer to be contacted

With this information your staff can do their jobs more effectively, which helps to improve team productivity. They can also follow up leads in the most effective way to increase conversion and boost sales.

Benefits of using sales lead tracking tools

Using tools and software to track your sales leads has many benefits, including:

Organisation

Having access to the right information about your leads, and the stage they’re at in the sales process, can help provide good customer service and utilise time on closing deals.

Efficiency

It allows your sales team to be more efficient. Staff have the information they need to help them follow up a lead successfully and close a sale. Meanwhile, management have proper visibility on key information like the status of a lead, how long it’s been in the pipeline, and who in the team is working on what.

Customisation

Salespeople can have a complete picture of each potential customer, such as what they might be thinking and feeling and their needs. This can help them provide a more tailored service when following up each lead.

Teamwork

As each member of a sales team can have access to the same information about leads, they can be on the same page when following them up. This means it’s easier for staff to collaborate, allowing them to work well together, and pick up conversations with leads at different stages.

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Using sales lead tracking can benefit you and your contact or call centre team in many ways – from helping you determine where leads are in the sales funnel, to giving your staff the right information to know how best to follow one up.

Helping you and your team succeed with sales lead tracking

Using sales lead tracking can benefit you and your contact or call centre team in many ways – from helping you determine where leads are in the sales funnel, to giving your staff the right information to know how best to follow one up. When considering sales lead tracking, it’s wise to use tools and software that can make the process as effective as possible.

This is where FLG can help. We provide a tool set that can:

  • Use powerful workflows to automate your sales processes
  • Process your leads efficiently to help follow up and successfully close more sales
  • Effectively integrate with other software platforms, such as Campaign Monitor and MailChimp

If you’d like to learn more about how FLG can help with your lead tracking please visit our FLG Core page.

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