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Learn how to create a successful sales funnel & turn more visitors into customers

A sales funnel describes the ways in which consumers move through the buying process, going from a site or store visitor to a paying customer. It should be used by every business to turn visitors into paying customers - read our article to find out how to create a successful sales funnel.

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What’s the difference between a sales pipeline and a sales funnel?

In any business setting, lingo, buzzwords and informal terminology are used as a way of speaking about complex and technical processes and concepts without having to go into extensive detail. Although applicable to a variety of industries, pipelines and funnels are specific concepts that are often connected to the sales industry, and for anyone that is unfamiliar with the alternative meanings, it can be confusing to hear the terms in relation to sales and marketing.

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How to make a business strategy

A business strategy is imperative for any business, big or small, that wants to establish an identity, promote growth, reach set targets and see success. This strategy can help create a clear vision for your business that not only brings you more customers and increased sales, but also assists your employees in their work, boosting productivity.

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How to run a successful email marketing campaign

Email marketing is a must for any business, but how can you ensure that your campaign will be successful? We reveal more in this handy guide.

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How do you identify your target audience?

Identifying your target audience is really important as it allows you to tailor your messaging effectively and optimise your marketing budget, finding the right audience who are most likely to convert.

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How business leaders can make working from home more productive

As the pandemic wears on, the toll on workers’ mental wellbeing continues. Using lessons we have learned over the past twelve months, we explore ways that business leaders can engage their staff and strategies to ensure that both worker wellbeing and productivity is protected in the new normal.

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Reclaim your time: the productive workforce

Over the last 12 months, the way in which we work has significantly changed. Due to the ongoing coronavirus pandemic, many of us are longing for our normal routine, and as a result, you may find that you lack the motivation to do ordinary, everyday tasks too. We’ve put together some useful tips and tricks to help you be more productive in your everyday life to give you a greater feeling of fulfilment.

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How to start an email marketing list

Email marketing efforts have been increasing year on year as more and more brands understand the importance of sending emails to target customers. In fact, many businesses see their email subscription list as more important than social media followers because of the high return on investment (ROI) email subscribers can provide.

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