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Sales Fuel is a Brighouse-based performance marketing agency that offers lead generation services and telesales appointments for the home improvements, eco, energy and finance sectors.

We spoke to Marketing Director Daniel Childs, who explained how FLG helped Sales Fuel achieve rapid business growth since they were onboarded as a customer in March 2021.


Company name: Sales Fuel
Business type: Performance Marketing Agency: Lead Generation and Telesales Appointments
FLG customer since: March 2021

PUBLISHED: 27/09/2022

“Recently our incredible team broke records all over the place.

We generated over 1,000 leads across 9 different products in a day.

What’s more, out of the data that routed directly into our two contact centres, we booked over 200 sales appointments at a staggering conversion rate of nearly 30%.

18 months ago, 200 appointments in a week would have been unheard of – this is a testament to the growth and development of every single person in the business.

An incredible performance from an incredible performance marketing agency.

Big shout out to Connex One and FLG for being the software workhorses behind the business too!”

Daniel Childs – Marketing Director

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