Email Marketing
Send better campaigns, without juggling tools
Email marketing without the tool juggling.
A familiar tale
A campaign goes out to an old address. A reply lands in a shared inbox nobody is watching. A renewal reminder is sent late, or not at all.
FLG joins everything up so campaigns, replies and follow-ups stay connected to the customer journey.
Plan campaigns ahead, instead of scrambling last minute
Seasonal sends, renewals and promotions should feel planned, not rushed. FLG helps you schedule confidently and deliver campaigns on time.
Typical journey: segment selection → scheduled send → click-through → automatic follow-up workflow.
With FLG, you can:
Schedule properly
- Plan email and SMS campaigns weeks or months ahead
- Run timed sends for renewals, reminders and seasonal offers
- Approve campaigns early so nothing is forgotten
Stay consistent
- Use reusable templates and content blocks
- Keep tone and branding aligned across every message
- Store campaigns in one clean, shared library
Send better emails with templates that stay on brand
Templates save time, keep branding consistent and protect compliance in regulated industries.
- Reusable branded email templates
- Rich content support (images, GIFs and video blocks)
- SMS templates for quick reminders
- Bulk communications or personalised template-based sends
- One consistent look across teams and departments
- Clear audit records of what was sent, to whom and when
Know what’s working and what isn’t
When campaigns and customer data live together, reporting becomes meaningful rather than guesswork.
- Use A/B testing to compare subject lines or content
- Check deliverability and engagement reporting inside FLG
- Track opens, clicks and replies on the lead record
- Route replies automatically to the right person
- Share workload by distributing replies across the team
- Keep every interaction tied to the correct customer
How integrated email marketing helps businesses
FLG turns email and SMS into a natural extension of your customer journey — not another system to manage.
Cleaner workflows
No exporting, importing or duplicate lists.
More on-time campaigns
Schedule ahead so nothing gets missed.
Stronger compliance
Consistent wording and a full audit trail.
Better reporting
See campaign results without leaving FLG.
Faster responses
Replies land where your team actually works.
Joined-up journeys
One place to capture enquiries, manage advice and keep compliant.
Ready to run better campaigns with less effort?
If you want simple, effective email and SMS that tie directly into your lead journeys, you can get started in minutes.
Or talk to us on 01282 798 545