Turning every lead into a closed deal
FLG is a lead conversion system for SMEs that’s been designed to quickly turn leads into sales.
We help UK SMEs turn browsers into buyers through automation that actually gets used. No bloat. No endless setup. No jargon.
FLG combines capture, follow-up and compliance into one easy system that just… well, works.
It’s not magic. It’s just smart automation that works like a human.
Feels Like Growth: The FLG way
FLG helps you convert more leads, boost performance, and build stronger customer relationships — all in one platform.
The smarter way to scale your sales
Your business doesn’t need another clunky CRM.
In a highly digital and competitive landscape, you need a lead conversion system — one that’s built to nurture, connect, and convert leads.
Since 2007, FLG has been helping SMEs throughout the UK do just that by turning their sales process into something smoother, smarter, and far more human.
Read what over 5,000 FLG users say about us
FLG Business Technology
4.8
90 Reviews
Highly recommended
Mercia Electrical have been using FLG for the few years now and have recently renewed our subscription. We have always been happy with the service and system provided, but during the renewal process, FLG have really excelled. A special thank you to Ava- Projects and implementation manager, who has supported us through all amendments and updates. Giving guidance and suggesting new ways of working that FLG can offer to benefit our business model. As a result, we are now in the best place we have ever been to manage our sales, customers, inbound enquiries and post sale processes. Highly recommend to other businesses who are looking for an easy to use CRM system to streamline their process and reduce admin time.
Ava has been beyond five stars
Ava has been beyond five stars. She has guided me, placated me, made excuses for me but, most of all, has convinced me yet again that FLG is a truly unique company that looks after its clients as we all wish to do. I have been with FLG for several years and they have always served me well. Ava is a prime example of this where nothing has seemingly been too much trouble - even me! Thanks you - you are the very, very best Ava.
I wanted to take a moment to express my…
I wanted to take a moment to express my deepest gratitude for Ava's outstanding service during my implementation. Ava went above and beyond at every step, offering invaluable support and guidance. Her willingness to assist, often going out of her way to ensure everything ran as smoothly as possible, truly made a world of difference. Not only did Ava provide exceptional technical support, but her training sessions were incredibly effective and tailored to my needs. Thanks to her, I feel more confident and capable in my work than ever before. Her clear explanations and patience have made a lasting impact, and I know I'll carry these skills forward. I will genuinely miss working with her, and I would recommend Ava without hesitation. Her professionalism, expertise, and dedication have been an incredible asset, and I am truly grateful for everything she has done. Thank you, Ava, for all your help – you’ve been a key factor in making this process a success!
How to convert leads faster
When it comes to converting leads, we understand that time is of the essence.
This is why your FLG lead conversion system will be up and running within 30 days of agreeing to work with us.
In a world where digital projects and platforms typically take months to implement, FLG bucks the trend.
We ensure that our customers’ systems will be live, their team trained and the business ready to convert leads within a month.
Fast Launch Guaranteed
A customer–centric company
Our lead conversion system might be powered by technology, but our business is proudly powered by people.
We’re a team of customer-centric, friendly individuals with a commitment to building relationships, developing partnerships and having real conversations – with real people.
If you ever have any questions or need support, all you need to do is pick up the phone and speak with us.
Intuitive tools to help you thrive
Connect & communicate with your customers
- Multi-channel messaging
- Smart notifications
- Multi-channel messaging
- GDPR-ready contact management
Automate your sales process with intelligent workflows
Save time and boost productivity with FLG’s powerful automation tools. Intelligent workflows follow up with leads, manage appointments, and send timely personalised messages — helping you speed up conversions without manual effort.
- Automated follow-ups & appointment reminders
- Personalised email, SMS, and letter sequences
- Interactive call scripts for guided conversations
- Auto-nurturing unresponsive leads
- Event-triggered workflows based on status changes
Accurate marketing automation to drive engagement
Reach the right customers at the right time with FLG’s multi-channel marketing tools. Send targeted email, SMS, and postal campaigns that increase efficiency, improve accuracy, and boost conversions across your entire lead list.
- Bulk email, SMS & postal marketing in one place
- Track every open, click & delivery event
- Auto-trigger actions based on engagement
- Auto-assign replies to the right user or team
- Deep personalisation for every message
- Consistent communication across multiple brands
A powerful CRM built for speed and scale
FLG gives you a fast, workflow-driven CRM designed to manage hundreds of thousands of leads. Track every interaction, streamline daily tasks, and keep your sales team focused with a single, organised view of all activities.
- Single user dashboard for all tasks, emails & SMS
- Complete audit trail of every interaction
- Prioritise and push leads to the right users
- Real-time team leader tools for task management
- Conditional lead routing based on rules or location
- Bulk import & update thousands of leads instantly
Seamless integrations that connect your entire business
FLG brings all your systems together by integrating your lead providers, dialler, apps, telephony tools, and web forms — allowing data to flow smoothly across your business. Work faster, stay organised, and automate more with powerful, ready-to-use connections.
- Receive leads instantly from top lead providers
- Integrate with diallers for screen-pop & faster calling
- API & webhooks for custom integrations
- Build and embed web forms in minutes
- Auto-create leads from email or SMS short codes
CRM reporting & analytics to understand and improve performance
FLG gives you powerful reporting tools that help you analyse performance, track progress, and identify opportunities to improve. Build custom reports, monitor your sales funnel, and schedule automated updates — all from one intuitive dashboard.
- Point-and-click custom report builder
- 360° sales funnel insights
- Automated scheduled reports via email
- Share reports instantly with teams or partners
- 30+ ready-made report templates included
Friendly. Likeable. Genuine.
Our lead conversion system for SMEs:
- Cuts time associated with manual methods of lead management
- Is easy to navigate and simple to use
- Eliminates human error via automation
- Is flexible, agile and tailored to your needs from the outset
- Comes with many opportunities for integration with other prominent platforms
- Is inexpensive and backed by a friendly, knowledgeable and personable team
- Cuts time associated with manual methods of lead management
- Is easy to navigate and simple to use
- Eliminates human error via automation
- Is flexible, agile and tailored to your needs from the outset
- Comes with many opportunities for integration with other prominent platforms
- Is inexpensive and backed by a friendly, knowledgeable and personable team
- Step 1.
- Capture
- Collect leads automatically from web forms, landing pages, and integrations.
- Step 2.
- Distribute
- Route every lead instantly to the right salesperson or partner.
- Step 3.
- Engage
- Follow up through email, SMS or call automation that actually gets used.
- Step 4.
- Convert
- Turn qualified conversations into closed deals fast.
- Step 5.
- Measure
- Turn qualified conversations into closed deals fast.
Ready To Let Your Leads Flourish? Let’s Go.
To discuss FLG’s lead conversion system for SMEs, contact our team on 01282 798 545 or email contact@flgtechnology.co.uk