Campaign comparison is now live in FLG. Because knowing what works is more valuable than thinking you do.
Recently, FLG added bulk email scheduling: the ability to plan campaigns and send at the right moment rather than whenever you happened to be at your desk.
Now there is another addition to FLG’s email editor: campaign comparison. Select up to three completed campaigns, place them side by side, and see exactly what performed and what did not, and which one actually got leads re-engaged. Every send can be smarter than the last.
Why Campaign Comparison Matters
Many small sales teams send email campaigns without a clear benchmark. A subject line feels right. A send time seems sensible. The results come back, but without anything to compare them against, it is difficult to know whether the numbers are good, average, or worth improving, or whether any of it is actually feeding leads back into your pipeline.
Campaign comparison changes that. Rather than reviewing each send in isolation, you can now place campaigns side by side and see exactly where the differences are. Which subject line drove more opens, or which send time produced more clicks, is no longer a feeling but a number you can act on.
What’s New
The campaign comparison view lets you select up to three completed campaigns and compare their delivery metrics side by side. Each campaign sits in its own column, with the same set of metrics shown for each:
- Sent, delivered, opened, and clicked
- Replied, soft bounce, hard bounce, and total bounce
- Unsubscribed and spam reports
- Each metric is shown as both a total amount and a percentage of sends
The first campaign you select acts as the baseline. Every other campaign in the comparison shows a VS First column, highlighting how each metric differs. Green means performance was higher. Red means it was lower. No spreadsheet required.
At the top of each column, you will also see the campaign details: date and time sent, subject line, template, send type, from name, and audience size. The context is always visible alongside the numbers.
Who Benefits Most
Any team running regular email campaigns will find comparison useful. Three situations stand out.
Testing subject lines. If you have sent the same campaign to similar audiences with different subject lines, comparison shows which one performed better and by how much. That insight carries forward into every future send.
Reviewing send times. Renewal reminders, reactivation sequences, re-engagement campaigns: the moment a campaign lands matters, and it can be the difference between a lead who replies and one who goes cold. Comparing sends at different times to the same audience makes the timing question answerable rather than assumed.
Tracking performance over time. Running the same campaign quarter on quarter? Comparison shows whether results are improving, declining, or holding steady. That gives you something concrete to act on, and to hold your team’s follow-up process to, rather than a vague sense of how things are going.
Part of a Bigger Picture
Campaign comparison builds on the scheduling functionality launched recently. Scheduling gave you control over when campaigns go out. Comparison gives you the insight to decide what to do differently next time, so fewer leads slip through on a send that wasn’t working.
Together, they turn bulk email in FLG from a sending tool into part of your conversion process, not just a broadcast channel. That shift matters for any small sales team that wants to convert more of the leads it’s already paying for, not just email them more.
Campaign comparison is available on Growth and Enterprise plans. If you have any questions about your plan, your account manager will be happy to help.