Turn more of your leads into customers. Every time
CRMs store contacts. FLG converts them. One clear sales path and faster follow up that consistently wins more customers.
The problem isn’t finding leads. It’s converting them
Most CRMs store contacts. They don’t drive outcomes.
FLG gives small UK sales teams a clear sales path, quicker follow up and full visibility across every lead, so more of them turn into customers.
No bloat. No jargon. No complicated setup.
Just one system that brings lead capture, follow up and compliance together so nothing gets missed.
Feels Like Growth. Powered by FLG
When your sales journey is clear, fast and consistent, the results speak for themselves.
The tools behind faster lead conversion
Capture every lead automatically
Bring every enquiry into FLG in real time. Capture leads from web forms, landing pages, email, SMS and provider integrations without manual checks or missed opportunities.
Key features
- Conditional logic web forms
- Auto creation from email or SMS
- Instant lead delivery from providers
- Built in duplicate detection and clean data capture
Send every lead to the right person fast
Route each lead to the right salesperson or partner using clear rules, skills or location based assignment. Keep response times low and remove the guesswork from who should pick up what.
Key features
- Conditional routing by rules, skills or brand
- Skill and location based assignment
- Round robin distribution
- Partner and introducer routing with full visibility
Keep every conversation connected and consistent
Follow up faster with automation that brings all your messages into one place. Email, SMS, WhatsApp and VoIP are all tracked on the lead so nothing gets lost and your team stay joined up.
Key features
- Email, SMS and WhatsApp messaging
- Appointment booking with Google and Outlook
- Smart reminders and prompts
- Guided scripts and full communication timeline
See your whole sales journey clearly and stay in control
Give your team one organised place to manage tasks, notes, files and follow up. Everything is logged on the lead so your process stays compliant, consistent and easy for anyone to pick up.
Key features
- Clean, simple lead records
- Full communication and activity timeline
- Tasks, reminders and outcome tracking
- Document storage and user permissions
Connect your tools and shape FLG around your process
Integrate FLG with your diallers, calendars, Zapier apps and existing tools. Build custom workflows, connect multiple brands and refine your setup as your team grows.
Key features
- API and webhooks
- Aircall and CircleLoop integrations
- Build and embed web forms
- Multi brand and multi team support
5000+ UK users. 4.8 stars. One clear verdict. FLG works
FLG Business Technology
4.8
90 Reviews
Highly recommended
Mercia Electrical have been using FLG for the few years now and have recently renewed our subscription. We have always been happy with the service and system provided, but during the renewal process, FLG have really excelled. A special thank you to Ava- Projects and implementation manager, who has supported us through all amendments and updates. Giving guidance and suggesting new ways of working that FLG can offer to benefit our business model. As a result, we are now in the best place we have ever been to manage our sales, customers, inbound enquiries and post sale processes. Highly recommend to other businesses who are looking for an easy to use CRM system to streamline their process and reduce admin time.
Ava has been beyond five stars
Ava has been beyond five stars. She has guided me, placated me, made excuses for me but, most of all, has convinced me yet again that FLG is a truly unique company that looks after its clients as we all wish to do. I have been with FLG for several years and they have always served me well. Ava is a prime example of this where nothing has seemingly been too much trouble - even me! Thanks you - you are the very, very best Ava.
I wanted to take a moment to express my…
I wanted to take a moment to express my deepest gratitude for Ava's outstanding service during my implementation. Ava went above and beyond at every step, offering invaluable support and guidance. Her willingness to assist, often going out of her way to ensure everything ran as smoothly as possible, truly made a world of difference. Not only did Ava provide exceptional technical support, but her training sessions were incredibly effective and tailored to my needs. Thanks to her, I feel more confident and capable in my work than ever before. Her clear explanations and patience have made a lasting impact, and I know I'll carry these skills forward. I will genuinely miss working with her, and I would recommend Ava without hesitation. Her professionalism, expertise, and dedication have been an incredible asset, and I am truly grateful for everything she has done. Thank you, Ava, for all your help – you’ve been a key factor in making this process a success!
Get live fast and start converting smarter
Fast Launch Guaranteed
Up and running within 30 days with a setup and onboarding plan shaped around your package and the way your team works.
Why teams trust FLG with their leads
A people first team behind your success
The 5 steps that turn your leads into customers
- Capture
- Collect leads instantly from forms, landing pages and integrations so every enquiry enters your sales journey without delay.
- Distribute
- Send every lead to the right person at the right moment, with no manual sorting and no missed opportunities.
- Engage
- Follow up fast with email, SMS or call automation that keeps conversations moving and customers warm.
- Convert
- Give your team the prompts and visibility they need to turn qualified conversations into closed deals.
- Measure
- Track performance, spot bottlenecks and see exactly what drives conversions so you can improve over time.
Find your Foundation. Launch with confidence. Grow with FLG
Simple setup. Clear pricing. No commitment.