From the moment a lead is received, keeping your potential customer informed is vital. By sending automated communications based on powerful workflows, you can keep your lead in the loop every step of the way, ensuring that they feel comfortable and secure in the knowledge that they are being looked after.

Being able to communicate with leads using a variety of different platforms enables you to build and nurture a relationship to turn a lead into a customer, which is where the FLG family of products comes in.

FLG helps you to stay in touch with leads in a number of ways:

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Send a quick confirmation SMS

SMS lead generation is great way to keep your customer informed, letting them know that you’ve received their enquiry and it’s being processed. This puts your customer at ease as they now know that they’re are being looked after. It’s especially important if they’ve contacted multiple businesses, as you’ll be perceived as being more reactive and responsive to their needs. This process helps create an SMS business profile for your company, showing your leads that you are innovative, forward thinking and on-the-mark.

Follow-up with a welcome email

SMS is instant, however an email, while taking longer to read, allows you to get across much more information effectively. Following the initial welcome text, a more complete (fully HTML) email will allow you to fully thank them for their enquiry and convey more information about your process. At this stage you might need to ask them for more information or connect them straight to an online form or chatbot to make more enquiries. This allows you quickly and simply drive a lead further on through your process.

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Keep your customer constantly informed

At predefined steps in your sales process, send an SMS or email to keep your customer fully up-to-date. For example, let them know that their application has been approved pending paperwork or that you are awaiting a response from a third-party. This allows you to quickly and easily ensure your client is up to date but also demonstrates that you are taking care of them throughout their entire dealing with you.

Thank your customers once a lead is closed

It’s five times easier to sell to an existing customer than a new one, so make sure your customer leaves with a fantastic last impression. Why not use this as an opportunity to refer a friend in exchange for a shopping voucher or just wish them well and thank them for their business? Doing this can be that last final flourish in terms of excellent service that keeps customers coming back to you in future.

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Products Used

The FLG family of products is a complete, hosted framework designed to work seamlessly together. We enable your business to receive, manage, process and convert leads in a completely secure environment.

FLG Core

Our main lead processing software, capturing every single enquiry from the point of receipt and managing it through to conversion.

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Flow XO for Workflow

Gain a better level of control over your FLG leads and customer data by integrating your 3rd-party systems with powerful workflows.

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Flow XO for Chat

Create an automated chatbot that allows you to be available to your customers 24 hours a day, 7 days a week.

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