Accurate marketing automation to drive efficiency for your business

Being able to reach your customers with fast, targeted and effective marketing automation software is crucial for the growth of your business, to encourage new customers to purchase your products and services and repeat business from your existing customers.

FLG helps you reach your customers through different communication channels, using email marketing automation, SMS and postal mail templates. This can be a huge boost to ensure efficiency and accuracy throughout your marketing activities, so your communications reach the right leads at the right time.

Personalise every communication

Ensure optimal engagement and make every customer feel valued by merging almost any field from FLG into your communications for a deep level of personalisation.

This could be something as simple as reiterating the type of product or service the customer showed interest in and tailoring your marketing to focus on that, confirming their details, or a whole lot more.

Communicate consistently across multiple brands

If your business has multiple brands for different services, creating consistency across each brand is crucial for making a lasting positive impression on your customers.

FLG automatically tracks which brand a lead has come through to and ensures brand continuity, sending the correct communication templates throughout the customer journey.

Additional benefits

• SMS is routed through quality, direct connections with UK mobile networks
• Email costs are included in your FLG subscription
• Create email marketing automation templates and measure their effectiveness
• GDPR compliant – prevents marketing to customers who haven’t given consent
• No third-party email server needed, we take care of delivery.

Being able to communicate effectively with potential customers through different channels is important to give them flexibility and choice in terms of how they want to engage with your business. FLG provides marketing automation based on powerful workflows, which can streamline how you reach your customers via email, SMS or postal mail.