Engage
Keep every conversation connected, consistent and consolidated
Leads usually go cold for one simple reason: the conversation gets scattered. An email here, a text there, a WhatsApp message someone forgets to log or a call note stuck on a pad. No one sees the full picture, so follow-up slows and customers drift.
FLG pulls every interaction into one clear timeline, so your team can reply faster, stay consistent and never lose track of what was said.
Email marketing
Email shouldn’t feel like a marathon. FLG gives you simple, great-looking campaigns you can build in minutes, with full deliverability insight: so you actually know what’s reaching inboxes, not just what you hope is.
- Drag-and-drop editor with ready-made templates
- Bulk campaigns with personalisation
- Multi-brand sending for different trading names
- Deliverability insights: bounces, opens, clicks, spam
- Template, campaign and transactional performance reporting
- Campaign scheduling and A/B testing (coming soon)
Multi-channel communication
Customers reply using whatever channel they feel like, whether it’s email, SMS, WhatsApp or a missed call, and that’s where most CRMs fall apart.
FLG keeps every message in the same place so your team isn’t checking five different systems to understand one conversation.
- Email, SMS and international SMS (coming soon)
- WhatsApp messaging via approved providers
- VoIP call logging with Aircall and CircleLoop
- Call notes stored alongside every other message
- Shared templates for consistent communication
- One complete communication timeline for every lead
Journeys (forms & fact finds)
Sometimes you need more than a quick message. You need structure. Journeys let you guide customers through the questions that matter, showing only what’s relevant so they stay engaged and keep moving.
- Conditional logic that adapts to customer responses
- Clean, multi-step forms that feel effortless to complete
- Internal fact finds for advisors and admin teams
- Answers written straight into the lead record
- Perfect for complex or regulated sales journeys
- Easy to build, simple to send, intuitive for customers
Automation & workflows
Fast follow-up is one of the biggest drivers of conversion. FLG automates the steps that slow teams down, like chasing, nudging and updating, so every lead gets a consistent, reliable experience without your team needing to remember a thing.
- Time delays that control the rhythm of follow-up
- Conditional triggers that adapt the journey automatically
- Status-based actions for clean process flow
- Automated email and SMS
- Task automation to keep teams accountable
- Compliance steps and full audit trails
Appointments
Nothing kills momentum faster than back-and-forth scheduling. FLG lets customers book directly into your calendar and keeps everything logged automatically, so your team spend less time arranging calls and more time having them.
- Booking links for email and SMS
- Embedded calendars for your website
- Works with Google and Outlook
- Automatic reminders and confirmations
Engage is where clarity keeps the whole sales journey moving
FLG brings all your conversations together so there’s no confusion, no gaps and no missed messages slowing your team down.