Articles

Lead management for the financial sector

The financial sector is incredibly broad, with a range of businesses providing different services and a wealth of customers looking for solutions to their financial problems.

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How does sales force automation work?

Generating consistent sales and providing great service to customers is a big part of being successful as a business.

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10 reasons why CRM systems don’t work for B2C call centres

Customer Relationship Management (CRM) systems are often used as a key part of the sales process in B2B companies, managing the interaction with their current and potential clients.

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How do you avoid losing leads?

It’s important that businesses do what they can to maximise the chances of converting leads and potential customers into sales.

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How to increase sales by re-engaging lost leads

Leads represent potential work to a business, and shifting circumstances, team capacity or significant changes within a business can cause a lead to be lost or go cold.

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What's the difference between CRM and lead management?

Customer Relationship Management (CRM) and lead management platforms are frequently confused with one another. It is important to understand the differences between them, as they can benefit your business in different ways and at different times.

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What is sales lead tracking?

Tracking your sales leads is crucial when following up a lead and closing a sale. But there is so much more to know about sales lead tracking and how it can help you and your sales team.

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Why Customers Don't Like Calling Call Centres

Call centres often draw a lot of criticism from the public, with lots of tales of customers having a negative or frustrating experience, often manifesting itself in customers choosing to avoid interacting with a call centre altogether.

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