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4 ideas on automating your sales process

There’s a lot to be said for sales automation. Things don’t get forgotten. Your sales people can do things quicker, and more consistently. You satisfy the folks in compliance. But whilst making your sales people happier is great, the simple truth is that it has to bring in more sales. So where should you focus your efforts?

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What does lead generation cost?

For any business, a crucial part of its continued success is how well it can bring new customers into the business. Upselling to existing customers is certainly useful, as a loyal returning customer is often a business’ best asset. That said, every loyal customer was once a lead persuaded to use your products or services in some way.

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Best practices for sales lead management

It’s always good to follow best practices in every element of business. Following best practices in your sales lead management helps ensure you do things well and effectively to get the most out of your team, generate more sales, and give your business the best results.

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How much of my sales process should be automated?

With only a certain amount of time in each work day, helping your sales team work as effectively as they can is particularly important.

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Top tips for nurturing sales leads

Tracking and managing your sales leads is crucial for maintaining a steady flow of custom into your business.

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Do small businesses need sales lead management?

Operating as a small business is a particularly exciting venture. You’ll focus on gradually growing and expanding while you continually bring in new leads and additional staff.

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How should you track performance in a call centre?

Tracking the performance of your call centre can help your operation in many ways, from checking if lead conversion targets are being hit, to analysing individual progress to determine where improvements can be made.

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Effective listening behaviours for call centre agents

Ensuring your call centre agents follow effective listening behaviours is crucial when they speak to leads. Showing that they’re listening can make the potential customer feel acknowledged and confident in the agent, while reducing any misunderstandings regarding the information the lead gives.

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