Case Studies

Etico Group

Learn how Etico Group, a leading claims management company, use FLG to manage web leads and keep in touch with them through to conversion via the platform's email and SMS functionality.

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Case Studies

TFS Loans

Learn how TFS Loans, specialists in guarantor lending, has been using FLG to help staff manage their sales leads.

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Articles

What's the difference between CRM and lead management?

Customer Relationship Management (CRM) and lead management platforms are frequently confused with one another.

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Articles

What is sales lead tracking?

Tracking your sales leads is crucial when following up a lead and closing a sale. But there is so much more to know about sales lead tracking and how it can help you and your sales team.

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Articles

Why Customers Don't Like Calling Call Centres

Call centres often draw a lot of criticism from the public, with lots of tales of customers having a negative or frustrating experience, often manifesting itself in customers choosing to avoid interacting with a call centre altogether.

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Articles

How should you follow up a sales lead?

Getting a lead is a key part of the sales process. But the follow up can be what clinches the deal. So how do you follow one up?

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Articles

Why it’s important to nurture leads properly

Sales leads are critical to businesses of any size, but unless they are nurtured effectively, then the cost and effort of acquiring these leads could be wasted and you could be missing out on converting them into sales.

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Articles

The importance of SMS in managing your customer sales experience

SMS is a fantastic tool for communication between your business and a customer. But what makes it so important to managing an effective customer sales experience?

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